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Why man? They have not acquired just the software's source code, but also the entire developer/tester/tech-support/marketing/sales team.
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Well, it's just that somebody is going to look at the wages of the three teams and think how they can save money by having only two. Or maybe just one. I can't think of a software company that has three competing products all at the same level. At different levels sure, but three of the same thing?
Knowing from inside information that Max has only just started to make an income, the chances are that they are trying to harvest all the upper end software to squeeze out all the competition.